key3NFT
Project

About Mishima City, Shizuoka

Nestled in the eastern part of Shizuoka Prefecture, Mishima City is a picturesque 'City of Water,' nourished by the pure spring waters of Mount Fuji. With its rich history, Mishima has long been a cultural crossroads, welcoming travelers from near and far to the revered Mishima Taisha Shrine. In 2017, the city achieved another milestone by becoming Japan’s first 'Shochu Special Zone,' a testament to its dedication to traditional craft spirit production and deep connection to its local roots.

The Whiskey&Co. Model (W Model)

Whiskey&Co. produces its whiskey in limited quantities, meaning it is primarily available exclusively in Mishima City, Shizuoka. However, those who hold the key3NFT are regarded as 'digital citizens' of Mishima and are granted special access to purchase whiskey online. This system of 'local-only sales with online access for key3NFT holders' is what we call the “The Whiskey&Co. Model: W Model”.

To experience Whiskey&Co.'s exclusive “bourbon-style” whiskey, you have two options:

1. Visit the beautiful Mishima City, Shizuoka, and purchase it directly.
2. Become a key3NFT holder and unlock the ability to purchase online.

We aim to bring more visitors to Mishima City by offering our whiskey exclusively here, contributing to the local community. However, we understand that not everyone can visit in person. By becoming an key3NFT holder, you can still support our journey and gain access to our limited-edition whiskey. Both an increase in visitors and the growth of key3NFT holders will play a vital role in expanding Mishima's community and fostering meaningful connections across the world.

Use of Funds

Funds raised through key3NFT sales will be used to support distillery operations, whiskey research and development, sales efforts, and various community-driven events. These resources will be dedicated to all initiatives related to the creation and promotion of new whiskeys.

Partners

About Whiskey&Co.

Company

Whiskey&Co. Inc.

Address

[Tokyo Office]
2F, Kimura Building, 13-18, Jingumae 2-chome, Shibuya-ku, Tokyo

[Distillery]
18-5, Taisya-cho, Mishima-shi, Shizuoka

Established

January 28, 2021

Capital

5 million yen ($31,865) *1USD=156.91JPY

Business

Mainly engaged in the production and sale of craft spirits, regional revitalization and rebranding projects, and brand consulting focused on alcoholic beverages.

Websites

Corporate Site
E-Commerce Site
Introduction Video

Important Notice

• The key3NFT issued in this project is not a financial security under the Financial Instruments and Exchange Act, nor is it a crypto asset under the Payment Services Act.
• Please note that refunds or returns will not be accepted after purchasing an key3NFT.
• Please comply with the laws of each respective country regarding the purchase of alcoholic beverages.
• Depending on the sales performance of the key3NFT, sales may end before the scheduled sales period concludes.
• Conversely, the sales period may be extended. Please note that no refunds or returns will be accepted in the event of such an extension.
• As long as whiskey production continues, the sale of key3NFT and products will also continue, but this is not guaranteed indefinitely.
• The "whiskey purchase rights" associated with the key3NFT cannot be transferred to others, regardless of whether they are key3NFT holders or not.
• Since this is a project funding initiative aimed at supporting Whiskey&Co., refunds or buybacks of key3NFT will not be provided if the continuation of the project becomes difficult due to Whiskey&Co.'s business circumstances.
• Based on the nature of the benefits, Whiskey&Co. reserves the right to refuse key3NFT purchases at its discretion. Please note that we cannot respond to inquiries regarding the reasons for such refusals.
• For any questions regarding our services, please contact us here.

Production Schedule

• The right to purchase bottles of 3-year aged products will be granted starting in June 2027, when bottling begins.
• 5-year aged products are scheduled for release in June 2029, and 10-year aged products are scheduled for release in June 2034.

Timing for the Distribution of Priority Purchase Rights

This project is about experiencing the creation of a regional brand together with you. Barrel aging began in May 2023, and bottling is scheduled for June 2026. Therefore, the first round of priority purchase rights will be granted to you, but these rights cannot be exercised until June 2026. Consequently, there will be no allocation of priority purchase rights for 2024 and 2025. Similarly, the 5-year aged bottle purchase rights will not be granted until 2027, and the 10-year aged bottle purchase rights will not be granted until 2032.

Grant Date of Rights and Purchase Period

he initial grant date for the purchase rights of the 3-year aged bottles will be March 31, 2026, two months prior to the planned bottling date in June (this will also be announced within the community). From that point onward, rights will be granted annually based on the key3NFT holding status as of March 31, and the actual purchase period will be from June 1 to August 31 each year.

Please note that if the purchase right is not used within this period, the priority purchase right for that year will expire. The same schedule applies to the 5-year aged bottles and 10-year aged bottles, whose priority purchase rights will be granted in the respective years five and ten years later.

Flow for Granting Purchase Rights

When the grant date for the purchase rights arrives, you will be required to fill in your email address and mailing address via a dedicated form to complete your purchase application (this will be announced in the community).

All communications from Whiskey&Co. regarding the whiskey purchase will be sent to the email address registered at the time of the application through the dedicated form.

If you wish to update your email address or any other information, you can make the changes through ***

Possibility of Early Product Launch and Risks of Production Delays

The Japan Spirits & Liqueurs Makers Association has established voluntary standards for "Japanese whiskey" labeling, including a guideline requiring "at least 3 years of barrel aging." However, if Whiskey&Co. determines that the whiskey has reached sufficient quality to be released, it may be possible to bring the product to market earlier, such as after 2.5 years. In such cases, purchase rights will be granted ahead of schedule (this will be announced within the community). Please note that if the whiskey is released before 3 years of barrel aging, it cannot be labeled as "Japanese whiskey."

Additionally, in the event of unexpected circumstances such as severe weather, natural disasters, or fires that cause production delays or require a restart, the granting of purchase rights may be postponed. However, all other benefits and events will continue as planned, and there will be no refunds or compensation due to delays in the granting of purchase rights.