At Whiskey&Co., we proudly embrace the iconic spelling of "Whiskey" symbolising our tribute to the bourbon style of whiskey as a declaration of our commitment to crafting Japanese bourbon-style whiskey—a rare and bold endeavor in the realm of Japanese whisky.

Inspired by the traditions of Scotch whisky and the century-long journey of Japanese whisky in refining its unparalleled quality, we aim to take this legacy to the next stage. Our mission is to create a uniquely Japanese bourbon-style whiskey—unlike anything the world has seen—and to foster a community of enthusiasts who share our passion.

Since May 31, 2023, we have embarked on this journey of whiskey-making, the name 'Whiskey&Co.' reflecting not only our craft but also our business model: a celebration of creativity and the people who bring it to life.

Brand Theme Playful!!!

Our brand theme revolves around the word "Playful," inspired by the Japanese concept of asobigokoro—a spirit of creativity and joy. This philosophy reflects our belief in building together, not through competition, but through collaboration and shared delight.

We dedicate ourselves to creating moments that surprise and inspire, all while savouring every step of the journey. Our passion and energy go beyond what the word "Playful" can fully express, symbolized by the exclamation marks that follow it.

Shoulder Theme with surprise

We treasure the spirit of Odoroki—the thrill of surprise.
True excitement and anticipation come from the unexpected. At every step, we strive to deliver moments of delight and wonder to our team, customers, and the world around us.
Whether we succeed or fail, our playful spirit remains unwavering as we continuously seek out to share and celebrate new Odoroki.

Shoulder Theme like a player

"Playful!!! like a Player" reflects our commitment to embracing every moment with full energy and passion. As leaders on the front lines, we continuously refine our Asobigokoro—our playful spirit—always imagining how our brand connects with people around the world.

Shoulder Theme excited by Whiskey&Co.

"Playful!!! Excited by Whiskey&Co." encapsulates our determination to create excitement and inspiration — not only through our products and services but through the very knowledge of our existence.
This phrase embodies our determination to be a brand that creates new thrills and excitement for the world.

• In The Town

  We have established a small-scale distillery in the heart of the city to foster mutual branding between the town and our facility. By focusing on quality "small-batch, limited-edition whiskey production," we aim to create a strong bond between our craft and the community.

• Only Available In The Town

  By limiting the availability of our whiskey to the town where our distillery is located, we aim to increase interactions within the community. This approach not only fosters greater community engagement while enhancing the value of our "small-batch, limited-edition whiskey."

• Aged In The Town

  Repurposing vacant houses and land into "whiskey aging warehouses" giving new life to unused properties. Each warehouse reflects the character of the town, infusing our whiskey with a unique identity that celebrates the local heritage.

• With Our Token Holders

  By issuing tokens, we offer a unique way to access our small-batch, limited-edition whiskey outside the local area. Through the use of web3 technology, these tokens allow us to expand our connections beyond physical boundaries, fostering a broader community while strengthening the value of our brand.