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Japanese "Bourbon Whiskey" Style

A century has passed in the journey of Japanese Whisky—a legacy crafted by pioneers who learned from Scotch whisky traditions and elevated them into a uniquely Japanese art form.
With profound respect for this history, we look toward the next century, challenging ourselves to build a new tradition by reinterpreting American-born bourbon whiskey through a Japanese lens.
This one-of-a-kind endeavor is embodied in our name, Whiskey&Co. We proudly embrace the iconic spelling of "Whiskey"—featuring the "e" that symbolizes the bourbon style—and take on this challenge alongside our community and companions ("&Co.").
Our ambition is to make this alternative spelling a global standard.
We call this determination and our innovative approach to whiskey-making the Japanese "Bourbon Whiskey" Style.

Brand Theme

Brand Theme

Brand Theme

- Playful!!!

Our brand theme revolves around the word "Playful," inspired by the Japanese concept of asobigokoro—a spirit of creativity and joy. This philosophy reflects our belief in building together, not through competition, but through collaboration and shared delight. We dedicate ourselves to creating moments that surprise and inspire, all while savouring every step of the journey. Our passion and energy go beyond what the word "Playful" can fully express, symbolized by the exclamation marks that follow it.

Shoulder Theme

- with surprise

We treasure the spirit of Odoroki—the thrill of surprise. True excitement and anticipation come from the unexpected. At every step, we strive to deliver moments of delight and wonder to our team, customers, and the world around us. Whether we succeed or fail, our playful spirit remains unwavering as we continuously seek out to share and celebrate new Odoroki.

- like a player

"Playful!!! like a Player" reflects our commitment to embracing every moment with full energy and passion. As leaders on the front lines, we continuously refine our Asobigokoro—our playful spirit—always imagining how our brand connects with people around the world.

- excited by Whiskey&Co.

"Playful!!! Excited by Whiskey&Co." encapsulates our determination to create excitement and inspiration — not only through our products and services but through the very knowledge of our existence. This phrase embodies our determination to be a brand that creates new thrills and excitement for the world.

Water Dragon
Drift Mark

Company

Company
Whiskey&Co., Inc.
Established
January 28, 2021
CEO
Shohei Omori
Business
Mainly engaged in the production and sale of craft spirits, regional revitalization and rebranding projects, and brand consulting focused on alcoholic beverages.